Steffi's New Book
FLIP IT
is out NOW!
What if everything you’re looking for isn’t waiting somewhere out there, but is hidden in one thought you haven’t flipped yet?
One FLIP can change everything
FLIP IT is not just a book you read. It’s a shift you feel. A moment where something inside you clicks… and you start seeing your life differently.
Because the truth is you don’t need more time, more confidence, or a completely new plan. You just need a new way of looking at what’s already in front of you.
And when that happens… everything begins to move.
Through powerful stories, simple tools, and real-life moments you’ll recognise instantly,
FLIP IT gently guides you back to yourself to the part of you that already knows what to do next.
You might not realise it yet… but something brought you here. And maybe, just maybe, this is the moment where everything starts to change.
You don’t need more time.
You don’t need to have it all figured out.
You just need one decision. One moment. One FLIP.
And maybe this is it.
One FLIP can change everything.
And if something inside you is saying “this is for me", trust that feeling, it’s already your first FLIP!
I’m Ready to FLIP IT!
The Moment You FLIP IT…Everything Changes
This isn’t just a book. It’s a bold decision to think differently starting now. What if the only thing standing between where you are and where you want to be… is one flipped thought?
We all get stuck sometimes. In fear. In self-doubt. In stories that were never really ours to begin with.
But you don’t have to stay stuck. You can FLIP IT.
In this powerful, interactive guide, award-winning Master Practitioner and Self-leadership Coach Steffi August introduces her life-changing F.L.I.P. Framework.
Whether you’re navigating change, rebuilding your confidence, or ready to lead yourself and others with clarity this book is your call to rise.
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It’s not self-help. It’s self-leadership.
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It’s not theory. It’s transformation.
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And it starts with one decision: to FLIP IT.
Through relatable stories, science-backed insights, and simple daily practices, FLIP IT will empower you to stop playing small, flip your mindset, and finally lead the life you were meant to live — from the inside out.
“The flip doesn’t happen by chance it happens by choice. You hold the switch. And the moment you flip it…your real life begins.” - Steffi August
Are you ready to FLIP IT?
Steffi August is not your typical coach she’s a force of nature.
A born leader, a powerful storyteller, and an unstoppable woman who turned her own pain into purpose.
Originally from East Germany, Steffi knows what it means to live behind a wall both physical and emotional. After escaping the restrictions of a life she didn’t choose, she made it her mission to help others do the same.
Today, Steffi is a qualified Master Practitioner of Coaching, award-winning self-leadership and communication coach, keynote speaker, and creator of the transformational F.L.I.P. Framework a simple yet powerful tool to help people shift from stuck to strong, silence their inner critic, and lead with unshakeable confidence.
She has coached hundreds of professionals, entrepreneurs, and emerging leaders through her workshops, programs, and private sessions empowering them to speak up, show up, and own their space in every room they walk into. Her work blends neuroscience, psychology, coaching frameworks, and deep personal transformation.
In 2025, Steffi was named New Zealand BNI Member of the Year, recognising her impact and leadership across the country.
Whether she’s speaking on stage, leading a retreat, or walking barefoot on a beach in paradise New Zealand, Steffi lives by one truth: “You hold the switch. You’ve always had it. Now it’s time to flip it.”
When you learn to FLIP IT, everything begins to change.
About the Author
Steffi August
Are you ready to FLIP IT?
“The flip doesn’t happen by chance it happens by choice. You hold the switch. And the moment you flip it…your real life begins.” - Steffi August
This book is not just something you read it’s something you experience. From the very first page, it invites you to slow down, reflect, and courageously look at what’s really going on beneath the surface.
What makes this book so powerful is how practical and deeply human it is. The insights are clear, the exercises are transformative, and every chapter gently guides you to take ownership of your thoughts, your story, and your direction in life.
This is the kind of book that meets you exactly where you are and then challenges you, with compassion, to flip what no longer serves you. It creates awareness, sparks honest self-reflection, and opens the door to real, lasting change.
A must-read for anyone ready to lead themselves with intention, rewrite their inner narrative, and step into life with greater clarity, confidence, and purpose both professionally and personally.
Charlie Smith – Business Owner
It was such an honour to be one of the first people you trusted with reading Steffi's book.
From the very first pages, I felt how much heart, thought, and lived experience you poured into it. It’s easy to read, yet so powerful in the way it gently guides you to look at life differently.
Reading it reminded me how often we get stuck in our own thoughts those moments when we can’t see the forest for the trees. Steffi's book helps create that pause, that shift in perspective, where things suddenly feel lighter and clearer.
The FLIP IT approach is a simple but profound way to change mindset and respond differently to challenges.
What touched me most is how it encourages letting go of assumptions and prejudice, and choosing a more mindful, compassionate way of responding to situations. Learning not to automatically follow our assumptions alone can truly change how we make decisions and how we live our lives.
The FLIP IT exercises in the book make the process so much more accessible and practical. Thank you for sharing your wisdom, your insight, and a part of yourself through this book. I’m so grateful to have read it early and to witness the impact it will have on so many people.
Anja - Owner of Happy Books, Bookkeeping
This book is the best tool for any leadership structure. Your work is brilliant a practical tool and an easy yet captivating read. Once I started reading, I couldn’t stop. It was only when I noticed it was 3:01 a.m. that I went to bed.
Your exercises are a personal journey of self-discovery and self-awareness. I uncovered obstacles in my life that I never knew were there. Your book lifted hidden skeletons out of the closet so I could face them head-on and flip them.
This book is a MUST for each and every person. Not only in the workplace, but also for managing crises in their own lives.
Author L. Olivier ‘The TJ -SPLIT’ & 'Where The Salt Falls'