The Hidden Cost of Waiting: What Are You Really Delaying?
- Steffi August
- Jun 16
- 2 min read

We often say, “I’m waiting for the right time.”
But let’s be honest:
Waiting isn’t about time. It’s about fear.
Fear of failing.
Fear of what others might think.
Fear that we’re not good enough… yet.
So, we wait.
And while we wait — the dream gets quieter, the self-doubt gets louder.
We convince ourselves that sitting still is safer than stepping forward.
But here’s the truth:
The cost of waiting is rarely measured in time — it’s measured in potential.
In missed opportunities.
In the stories you’ll never tell.
In the person you were meant to become… but didn’t.
We have to start with our why.
Because when your why is clear, the how becomes possible — and the when becomes now.
So ask yourself:
🔍 Why are you still waiting?
🔍 What future are you delaying by not starting?
🔍 Who could you become if you stopped making excuses?
I could have waited too.
Waited until my English was “perfect” (whatever that means).
Until I felt 100% ready.
But if I had, I wouldn’t be doing what I love today — coaching, speaking, inspiring.
👉 Perfect is just a prettier name for procrastination.
👉 Waiting is the handbrake of your potential.
I didn’t wait. I chose to act.
And now I help others do the same.
💡 Reflect on this:
What are you tolerating that’s keeping you stuck?
What excuse have you polished into a belief?
What would your life look like three months from now if you stopped waiting and started moving?
The version of you who’s ready already exists.
She’s not waiting.
She’s watching.
She’s asking, “Are you finally going to back me?”
💬 Quote:
“You don’t rise to the level of your goals. You fall to the level of your systems.”
— James Clear
And that system starts with self-leadership — the daily decision to stop waiting, start doing, and live aligned with your why.

🎯 Your Challenge This Week:
👉 Choose one thing you’ve been putting off.
Just one.
Name it.
Write it down.
And take one bold step toward it.
Set a date.
Make a move.
Speak it out loud.
Then message me and let me know what you chose — I’d love to cheer you on. 💛
Ready to stop waiting and start leading?
Book your complimentary self-discovery session here:
You’re not behind.
You’re just one decision away.
With purpose, passion, and a whole lot of Steffiness,
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